I write to examine the stories we live inside, and the ones we keep repeating without noticing. Love, belief, power, delusion, intimacy, identity. The places where personal mythology collides with culture and quietly shapes behaviour.

Delulu is (Not) the Solulu is the beginning, not the conclusion. Alongside books, I write screenplays, essays, op-eds, and conceptual work that moves between page and screen. Some stories demand prose. Others demand dialogue, silence, and subtext. I’m interested in all of it.

My intent is to build a body of work that travels across mediums and reaches wide audiences without flattening complexity. Stories that entertain, unsettle, and linger. Work that starts conversations, challenges inherited narratives, and over time, contributes to a larger cultural movement.

I’ve spent over 15 years moving stories from idea to execution. Fiction, non-fiction, long-form, short-form, theatre, music videos, documentaries, and campaigns with something to say.

I care deeply about craft, but never at the cost of truth. Whether I’m working with actors, real people, or raw environments, the work always comes back to narrative integrity. A well-told story doesn’t just entertain. It reorganizes how people feel, think, and relate.

My intent is clear. I aim to direct mainstream cinema and theatre that reaches beyond niche audiences. Work that moves masses without diluting intelligence. Stories that travel emotionally, culturally, and socially. Not noise. Not spectacle for its own sake. Work that lingers, provokes conversation, and slowly becomes part of a larger movement.

I don’t build brands that shout for attention. I work with ideas, people, and organisations that already carry weight and are ready to be articulated clearly.

My practice sits at the intersection of strategy, visual language, narrative, and cultural context. I help brands define who they are, what they stand for, and how they show up without distortion. When identity is clear, communication becomes simple.

My intent is to work on larger cultural and social narratives through brand and communication. To collaborate with institutions, movements, and businesses that shape public thought, not just consumer behaviour. Brands, at their best, don’t sell products. They shape values, conversations, and collective imagination. That’s the work I’m moving toward.

This is the work that runs underneath everything else.

I won’t call myself a guru or a therapist. I’m neither. What I bring is lived experience, rigorous self-inquiry, and an intuitive understanding of how humans break, adapt, defend, and evolve. I’ve made a thorough study of my own mess, and I continue to do the work. That’s the qualification.

My approach isn’t certified. It’s embodied. Practical. Sometimes uncomfortable. Always grounded in personal responsibility rather than spiritual bypassing. If you’re looking for quick fixes or performative healing, this won’t be for you. If you’re ready to meet yourself honestly, we can talk.